Posts Tagged ‘Crispin Porter + Bogusky’

Behind the Clean Coal Technology Ads

Saturday, May 16th, 2009

May 16, 2009

Media outlets such as The Washington Post, The New York Times and The Wall Street Journal are reporting that the House Energy and Commerce Committee is on its way to approving an Energy and Climate bill that would regulate greenhouse gas emissions. The bill would also grant some local utility companies valuable carbon-emissions permits under a cap-and-trade plan to cushion the higher costs of producing electricity in a way that lowers its CO2 emissions.

According to the U.S. Department of Energy, nearly half of the electricity produced in the United States is generated by coal-fired power plants, which are the single biggest contributor of carbon dioxide emissions in the country. As regulation gets under way, energy companies running coal plants are faced with the challenge of figuring out how to diminish the amount of CO2 emissions produced from coal-burning without passing on any new costs onto consumers.
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